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News & Press / Three Aussie entrepreneurs to watch

Three Aussie entrepreneurs making waves in the startup space.

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May 19, 2025
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Aussie entrepreneur Mark Woodland first pitched his idea for a business to streamline aged care and disability services in 2010. It got nowhere, so instead, he did something similar, launching Xplor – a software platform for childcare centres.


He sold that business in 2020 with a reported valuation of $100 million and thought he’d retire, but the old idea kept coming back. So, he began his newest business, Kismet, last year.


Kismet started working with the NDIS, giving providers a view of what participants were doing across the whole system, which allowed everyone to see how much was being spent, thus avoiding fraud.


It has a digital check-in system and features that simplify booking appointments and leaving reviews with an online market of 27,000 providers.


Kismet raised $4 million earlier this year with pre-seed backing led by Airtree Ventures, with angel investor Daniel Petre, Black Nova, and Flying Fox.


We get excited when a founder comes to us with an idea that uses tech to transform the lives of everyday Australians,” AirTree partner Elicia McDonald told Forbes Australia. “We see a future where Kismet becomes a household name, scaling its tech to help millions access the care they need.
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